How to manage your global websites without losing your mind!

It’s not an uncommon challenge for an organisation to have more than one website.

I recently worked with a client who has 50, using WordPress, Sitecore and Adobe Experience Manager.

There’s different websites or microsites providing a unique function, maybe there are multiple brands under one business group – all with their own look and feel. It could even go as far as stretching to a global ecosystem of online shops serving multiple regions. And these sites could all have their own content needs or languages.

It’s already looking like a pretty complex digital ecosystem to manage, and it’s a pretty common state of affairs for many global organisations, and a bit head-scratch for those organisations looking to scale.

So, what are the challenges that you might expect to come along with a digital estate as complex as this?

Carry on reading this on Great State’s blog where I originally contributed this article to.