Fractional CTO · Media Agencies
Fractional CTO
for Media Agencies
Technical leadership for agencies where data architecture determines media performance.
Media agencies operate at the intersection of data, advertising technology, and media execution. The technical complexity — ad servers, DSPs, CDPs, measurement frameworks, clean rooms — is as high as anywhere in the industry. And the regulatory pressure on data handling keeps tightening. A fractional CTO brings the architectural thinking to build media tech infrastructure that's both effective and defensible.
Where I help most
The problems media agencies hire a fractional CTO to solve.
Ad tech stack architecture
The move away from third-party cookies is reshaping the media tech stack. First-party data activation, identity resolution, and privacy-preserving measurement all require architectural decisions that most media agencies are making on the fly — often too late.
Data clean room implementation
Clean rooms require technical setup, data governance processes, and ongoing maintenance that media agencies are increasingly expected to own. Getting the implementation wrong means invalid attribution, wasted budget, and a client conversation you don't want to have.
Measurement and reporting infrastructure
Custom dashboards, media mix modelling inputs, incrementality testing infrastructure — all of it is engineering work that requires technical oversight, not just analyst configuration.
Background
26 years building and leading digital at agency level.
My background in data-driven agency environments — Digitas, Wunderman — included work at the technical layer of media and CRM operations, building the data pipelines and integration layers that media decisions run on.
Full background →How I work with agencies
Fractional CTO Retainer
Ongoing technical leadership — strategy, architecture, team oversight — typically 2–4 days per week.
Fixed-Scope Project
Tech audits, architecture reviews, and specific deliverables with a defined timeline and fixed price.
AI Development Workshop
Two-day in-person workshop where your team builds AI agents for your development lifecycle.
Technical Due Diligence
Independent assessment of a codebase, team, or platform — for investors, acquirers, or founders.
Ready to talk?
Book a free 30-minute discovery call. We'll talk through your agency's technical situation and I'll tell you honestly whether I can help.