Fractional CTO · Data Agencies
Fractional CTO
for Data Agencies
Technical architecture for agencies where bad data produces bad decisions.
Data agencies build the measurement and analytics infrastructure that clients run their marketing decisions on. The technical stakes are high — bad data architecture produces bad attribution, bad segmentation, and ultimately, bad client results. And the tooling landscape is shifting fast: third-party cookies, clean rooms, AI-driven analytics. A fractional CTO provides the architectural thinking to stay ahead of it.
Where I help most
The problems data agencies hire a fractional CTO to solve.
CDP and data warehouse architecture
Selecting and implementing a CDP, building the right data pipelines, and connecting everything to activation platforms requires architectural thinking. Most data agencies make these decisions project by project rather than through a coherent technical strategy.
First-party data transition
First-party data strategy is non-negotiable now. Helping clients build consent frameworks, identity resolution, and clean room integrations is complex work that requires both data expertise and technical architecture — not just platform configuration.
AI and predictive tooling
Clients want predictive analytics, propensity modelling, and AI-driven personalisation. The gap between what's possible and what's practical is wide. A fractional CTO keeps you building things that actually work — without underselling your capability.
Background
26 years building and leading digital at agency level.
My time at Digitas and Wunderman was spent at the technical layer of data-driven marketing — CRM builds, personalisation platforms, and data integration projects for enterprise clients across financial services, retail, and telecoms.
Full background →How I work with agencies
Fractional CTO Retainer
Ongoing technical leadership — strategy, architecture, team oversight — typically 2–4 days per week.
Fixed-Scope Project
Tech audits, architecture reviews, and specific deliverables with a defined timeline and fixed price.
AI Development Workshop
Two-day in-person workshop where your team builds AI agents for your development lifecycle.
Technical Due Diligence
Independent assessment of a codebase, team, or platform — for investors, acquirers, or founders.
Ready to talk?
Book a free 30-minute discovery call. We'll talk through your agency's technical situation and I'll tell you honestly whether I can help.