Given the turbulence of 2020, it seems almost impossible to accurately predict what will be coming next for the digital marketing sector in the year ahead.
But while much of the adaptation of the last year came about in response to the pandemic, it revealed a new set of consumer trends and process shifts, which will likely now become more prevalent and play a larger role in how we connect, communicate, and indeed, market in 2021.
Many of these trends will hold – with increased video consumption, influencer marketing, hybrid events and more.
A version of this post was first published on the Digital Information World blog.
